V. Deshmukh, N. Agarwal, and A. Menon, “Balanced Brand Partnerships and Multidimensional Outcomes: Evidence from Joint Value Creation, Operating Gains, and Dyadic Persistence”, ASSIOE, vol. 15, no. 10, pp. 1–20, Oct. 2025, Accessed: Sep. 17, 2026. [Online]. Available: https://hanlinletters.com/index.php/ASSIOE/article/view/Balanced-Brand-Partnerships-and-Multidimensional-Outcomes