DESHMUKH, Vikram; AGARWAL, Nitin; MENON, Arjun. Balanced Brand Partnerships and Multidimensional Outcomes: Evidence from Joint Value Creation, Operating Gains, and Dyadic Persistence. Advances in Structured Scientific Inquiry and Open Exploration, [S. l.], v. 15, n. 10, p. 1–20, 2025. Disponível em: https://hanlinletters.com/index.php/ASSIOE/article/view/Balanced-Brand-Partnerships-and-Multidimensional-Outcomes. Acesso em: 17 sep. 2026.